Ajay Devgn is face of TVC’s Home appliance brand Summercool
Ajay Devgn as brand ambassador features in the appliance brand’s first-ever television campaign, “Summercool, Life Banaye Wonderful.
The campaign, titled “Summercool, Life Banaye Wonderful,” also features veteran actor Govind Namdev in a supporting role.
The 30–40 second spot captures everyday household moments, underscoring how Summercool appliances deliver comfort, convenience, durability, and affordability. By positioning its products as reliable and innovative, the brand aims to reinforce its identity as a trusted name in Indian homes.
As per Ashutosh Gupta, Sales & Marketing Director at Summercool Home Appliances, they feel thrilled to launch their first TVC with superstar Ajay Devgn as the new face of their brand. His well-known persona resonates with our trust and reliability as core brand values, especially in our coolers.
Through this alliance, aim to strengthen their bond with customers and reaffirm our commitment to making everyday life easier and more enjoyable with innovative, affordable solutions.”
The campaign, designed to be real, family-focused, and aspirational, will air across leading national and regional TV channels, complemented by a strong push on digital platforms to reach millions of households across India.
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