Twinkle Khanna is face of Titan – first brand ambassador
Twinkle Khanna is face of Titan – first brand ambassador
IRTH Bags, a women’s accessories brand under Titan Company, has roped in Twinkle Khanna as its first brand ambassador. The brand has also unvield a new campaign that aims to spotlight the daily realities of women and their bond with their handbags.
The campaign features a series of short films introduced by Khanna in her public persona as Mrs. Funnybones. These films explore common issues women encounter with handbags such as impractical design or lack of functionality and present IRTH’s products as addressing these concerns through user-focused design.
As per Kanwalpreet Walia, today, mobility for women isn’t just on getting from A to B — it’s over showing up in style, in a way that feels uniquely her. A woman’s bag is far more than an accessory. It is her constant companion, her secret keeper, her styling partner, and sometimes even her snack stash!
With the new IRTH campaign, they wanted to spark playful and honest conversations around all the fun, fabulous, and not-so-fabulous moments women share with their bags. And who better to lead this dialogue than the ever-charming and endlessly witty
Mrs. Funnybones? With her signature sass and glitter,, she turns everyday stories into laugh-out-loud moments, making her the perfect voice to celebrate the beautiful bond amid a woman and her bag.”
In the first film, Twinkle introduces IRTH’s new monogram collection, Initials, and comments on the experience of using well-designed bags. The campaign promotes the brand’s design philosophy: ‘Perfect design isn’t just seen, it’s felt.’
Amrish Kondurkar of Kondurkar Studio who conceptualised the campaign stated that this collaboration is really on shared sensibilities. Mrs. Funnybones brings her wit and joyful take on daily life, and IRTH brings thoughtful design that makes each of those moments a little better. It’s a perfect blend, a campaign that narrates what our bags were always meant to do: elevate the everyday in ways both subtle and delightful.”
The Initial collection includes a range of handbag styles such as shoulder bags, backpacks, and handhelds. Each design incorporates IRTH’s brand icon and emphasizes functionality alongside aesthetic appeal.
News Edit KV Raman
