Virat Kohli and Ranveer Singh top Kroll’s list of celebrity brand valuation
Virat Kohli and Ranveer Singh top Kroll’s list of celebrity brand valuation
According to annual Kroll list of celebrity brand valuation dominated by Bollywood stars, who make up for 7 of the top 10 spots. Ranveer Singh tops the list.
The company’s list of Celebrity Brand Valuation 2024 once again saw cricketer Virat Kohli sitting atop with an estimated brand value of $231 million ( ₹2000 crore). But besides Kohli, the top 10 was dominated by film stars, almost all from the Hindi cinema industry.
And in accordance to Kroll’s list, actor Ranveer Singh owns the highest brand value among all the actors in India, at $170.7 million (over ₹1500 crore). He sits only behind Kohli in the list, and ahead of heavyweights like Shah Rukh Khan ($145.7 million), Alia Bhatt ($116.4 million), Akshay Kumar ($108 million), and wife Deepika Padukone ($102.9 million). Other actors have all brand values less than $100 million, according to Kroll’s list.
In last year’s list Ranveer was at number 2 overall and number 1 among actors.This emphasises how he has been a big puller at the market over the years, and among the top names for endorsements across India. This is regardless the fact that of late, his films have had mixed fortunes at the box. Following a great run in the mid-2010s, Ranveer’s fortunes turned for the worse amidst the pandemic.
The year 1983 didn’t work as expected, while Cirkus and Jayeshbhai Jordaar proved a debacle. His only success post-2020 has been Rocky Aur Rani Kii Prem Kahaani, which was two years ago. His last solo hit was in 2019 with Gully Boy.
But that hasn’t deterred brand Ranveer Singh as he has over a dozen brands in his kitty right ranging from food brands like Chings and Nutella to travel brands like MakeMyTrip. He is also a brand ambassador of luxury brands such as Tiffany and Ducati, while also being the face of everyman consumer brands like Britannia, Meesho, and Zomato.
This diversity and popularity have permitted Ranveer to remain not just relevant but in-demand notwithstanding fluctuating box-office fortunes. However, as per Kroll his brand value in 2024 has seen a decline.
On the professional front, Ranveer Singh’s would hope that next year would be different. He is closing out the year with Aditya Dhar’s Dhurandhar, an espionage thriller that sees him in a rugged action avatar after years. The film also features Sanjay Dutt,
R. Madhavan, Arjun Rampal, and Akshaye Khanna, alongside Sara Arjun. It hits cinema houses on December 5 2025.
News Edit KV Raman
