Alia Bhatt wistful in L’Oréal Paris’ Diwali ad
The latest campaign titled ‘Mujh Mein Hai Diwali’ celebrates sisterhood, inner glow, and women’s self-worth through music, nostalgia, and emotion.
L’Oréal Paris, has unvield its first-ever Diwali campaign in India, titled “Mujh Mein Hai Diwali”. The Alia Bhatt fronted film alongside her childhood friends Akansha Ranjan Kapoor and Anushka Ranjan, celebrates the festival through themes of sisterhood, nostalgia, and self-worth, reflecting the brand’s enduring message — “Because You’re Worth It.”
The film captures the warmth of authentic bond and the idea that Diwali’s true radiance originates from within. Set against a backdrop of shared traditions, it brings to life cherished moments – from laughter and gift exchanges to the quiet strength of women who illuminate each other’s lives. The campaign also showcases L’Oréal Paris’ festive offerings, including its new Infallible Laque Resistance lipstick range and Diwali gift boxes.
The all-female produced film is Shirsha Guha Thakurta directorial, produced by Ramya Rao, and designed by Meenal Agarwal, with music composed by Sneha Khanwalkar and lyrics penned by Prasoon Joshi. The song, rendered by Harjot Kaur, carries the emotional core of the film — blending nostalgia, celebration, and self-expression.
According to Dario Zizzi, general manager, L’Oréal Paris India, With Mujh Mein Hai Diwali, they feel proud to present a film that celebrates not only the festive season but also the relationships and self-worth that lie at its heart. This is their first festive film in India, and are delighted to do so with a story that feels authentic and resonates deeply with our consumers.
Prasoon Joshi, chief creative officer –
McCann Worldgroup, added that with Mujh Mein Hai Diwali, he wanted to reflect that Diwali is not just an external celebration but a festival that lives within us all. It’s about the inner radiance every woman carries. Collaborating with Alia Bhatt, L’Oréal Paris, and the entire creative team was deeply fulfilling.”
Sneha Khanwalkar, who composed the film’s music. He has always had a special connect with Diwali – one that’s deeply inward.
Adding that connecting with Prasoon Joshi’s words and expressing them through this song was an memorable experience.
The campaign premieres across digital and social platforms leading up to Diwali, supported by influencer collaborations, impact advertising, and music-driven storytelling that unites audiences in celebration of inner light and authenticity.
News Edit KV Raman
