Ajay Devgn rolls out luxury single malt whisky brand in India
Ajay Devgn rolls out luxury single malt whisky brand in India
Bollywood star Ajay Devgn ventures into the spirits industry, co-founding The GlenJourneys, a luxury single malt whisky.
Produced in Scotland and tailored for India, the Cask Series, priced at Rs 6409, launches first in Maharashtra. The brand aims for 20% of India’s luxury single malt market within two years, with wider rollouts planned.
Ajay Devgn is acknowledged for hitting the headlines for his blockbuster action-packed flicks. But this time, he hits the headlines for
co-founding The GlenJourneys, a luxury single malt along with Cartel Bros. It is reported that the premium spirit is all set to enter into the domestic retail market.
It is produced in the Scottish Highlands and its latest Cask Series, finished in Rum, Bourbon, and Sherry casks, has been developed specifically for the Indian market, reflecting both global whisky expertise and local consumer preferences. And it is reported that The GlenJourneys is now bringing its offering to Indian consumers at a price point of Rs 6409 and they aim to secure 20 percent of India’s luxury single malt segment within the next two years. For the unversed, they are known for their Pioneer Edition—a 21-year-old Highland single malt priced at Rs 50,000.
As per reports, Maharashtra will be the first state to launch the Cask Series, with the company targeting 10,000 cases by the end of the current financial year. Rollouts in Haryana, Uttar Pradesh, Goa, and Chandigarh will follow in November 2025, with other markets slated for early 2026. The Cask Series will be available in premium retail outlets in Mumbai starting October 2025, with a phased rollout to other metros in subsequent months.
Ajay Devgn, Co-Founder, The GlenJourneys, states that globally, whisky lovers are chasing cask-finished malts for the craftsmanship they embody — where tradition meets innovation, and patience meets precision. The GlenJourneys elevates that pursuit with a Cask Series that’s been thoughtfully curated, where every finish reveals the quiet power of time, wood, and artistry.
News Edit KV Raman
