Rajeev Chudasama, the creative mind behind Shah Rukh Khan’s King poster and teaser, revealed the project reignited his passion for design. He described it as one of the most creatively fulfilling experiences of his career, giving him butterflies he hadn’t felt in years.
Rajeev further went on to share that the First Look of Shah Rukh Khan an asset. It’s an eye-catching poster.
Amidst interacting with the media, Rajeev recounted on the creative process behind the poster and teaser.
Rajeev described it as one of the most creatively fulfilling experiences of his career. Having designed visuals for hundreds of films over the years, he admitted that it’s rare for a project to rekindle his excitement, but King did just that.
He shared that the film rekindled a spark he hadn’t experienced in years, and admitted that he couldn’t reminisce the last time he ‘had butterflies in his stomach’ prior to a shoot.
As for Shah Rukh Khan’s much-talked-about appearance, Rajeev called it the film’s secret weapon. He quoted that Shah Rukh carries the First Look like a second skin.
It suits him very much
and enhances where he is, his life journey, and the number of years in the industry.
Having collaborated on nearly 750 films and with SRK since Om Shanti Om, Rajeev reflected that King pushed him to tap into a level of creative passion and precision he hadn’t experienced a long time. He hinted that SRK’s look wasn’t just a style statement, it was an extension of his personal and professional evolution, something that would have a deep connect with audiences when unveiled in full.
Director Siddharth Anand publicly thanked the Marching Ants team on social media.
Commenting on it Rajeev shared, that he has been working with Sid since 2010. Anjaana Anjaani was their first film together after which we worked on Bang Bang and Fighter King is their fourth film together. The kind of trust he reposes in him is overwhelming and sometimes, it’s also scary.
As reported, King will unfold across two separate timelines, with Shah Rukh Khan portraying the same character at different stages of life. In the younger timeline, SRK is expected to square off against actor-dancer Raghav Juyal, who steps into the antagonist role. The narrative will then shift to an older phase, where SRK’s character reportedly goes head-to-head with Abhishek Bachchan in a dramatic face-off.
The film also stars Suhana Khan, Deepika Padukone, Abhay Verma, Arshad Warsi, Jaideep Ahlawat, Rani Mukerji, Anil Kapoor, Jackie Shroff, Saurabh Shukla, Akshay Oberoi, and Karanvir Malhotra.
News Edit KV Raman
