New Balance is welcoming its first Indian brand ambassador, actress and style icon Janhvi Kapoor, to join its roster, marking a landmark for the brand’s growing presence in the Indian market.
Notably, New Balance
The athletic brand views Kapoor’s rise in the realms of film and fashion to embody individuality, resilience and a fearless commitment to personal expression. Among her fashion endeavors, the Bollywood star walked in Gaurav Gupta’s bridal couture show in Miami this year.
According to a statement from the brand, New Balance also views Janhvi’s versatility as an actress influence among youth, and advocacy for self-confidence and authenticity as aligning with the brand’s goal of empowering people to own their individual journeys both on the field and off.
In a statement he said “ he always admired New Balance for its dedication to innovation and celebrating individuality. It’s factually a brand that encourages you to own your story, and that’s something he intensely connect with. For her fashion and fitness have always been about staying true to yourself New Balance allows her to express that confidence and authenticity. She feels truly honoured to be part of the New Balance family and excited for this journey together.
In partnership with one another, Janhvi and New Balance strive to build a more creative, inclusive, and confident culture surrounding sport and fashion to mirror the spirit of modern India.
According to Radeshwer Davar, country manager India at New Balance,in a statement said, they were thrilled to welcome Janhvi to the New Balance family. Their sponsorships are always coauthored — rooted in shared vision and mutual creativity — and Janhvi brings not just influence but genuine inspiration.
Janhvi’s passion, drive and individuality mirror the ethos that defines New Balance. She’s someone who continuously evolves, and together we’ll explore new dimensions of fashion and sports for our audiences in India.”
As per Adding that “India is one of the fast-escalating markets across MEAI region for New Balance,” said Stuart Henwood, senior director, New Balance, Middle East, Africa, and India (MEAI), in a statement. “Janhvi’s individuality and entrepreneurship spirit aligns to the values of the brand and our vision for India. She will play a key role in deepening our connection with consumers across the country and wider MEAI region. Her energy, style, and commitment to excellence reflect the very spirit of their brand, and they feel delighted to welcome Jahnvi to the New Balance family.
News Edit KV Raman
