Popcorn goes smart PVR INOX bets on AI for F&B upsell
PVR INOX is doubling down on AI-powered snacks and in-cinema experiences to drive revenue particularly popcorn.
Reason: It highlights an aggressive, increased investment in a specific area (like F&B). The company is pivoting towards a “youthification” strategy and premium, non-movie experiences
indicating a strategic shift away from just selling tickets to becoming an entertainment destination.
It is leveraging AI and personalized offers to boost F&B suggesting use of existing tools (data, infrastructure) to generate higher profits.
NiftyTrader
Reportedly the company is prioritizing expansion in South India and Tier-2/3 cities clearly defining their strategic focus for growth. Introducing gaming, lounges, and immersive entertainment.
The franchise-owned, company-operated, asset-light expansion by
delivering snacks via Zomato and catering at outdoor events.
News Edit KV Raman
