In a bid to expand in undeserved Indian markets mirroring Marriott’s Hotel,
PVR INOX is adopting an asset-light, “Franchise Owned, Company Operated” (FOCO) mode.
By shifting to this approach, they aim to reduce debt, cut construction costs, and target a 50/50 mix of owned versus partner-funded screens, targeting continued growth in Tier-2 and Tier-3 cities.
The shift addresses high rent consumption (roughly 20% of revenue) and provides a faster, cheaper expansion path (a screen that cost ₹3.5 cr now costs nearly ₹1 cr less) and aims for rapid expansion of its 1700+ screen network using partners to fund development.
This move comes as the company seeks to increase occupancy, which has remained around 25–30% in recent times.
News Edit KV Raman
