Ranveer Singh was chosen to represent Crossbond—a wood panel and decor brand—due to his dynamic personality, which aligns with the brand’s focus on strength, innovation, and modern design. The assignment is part of the company’s expansion in the Indian
Market.
Reportedly the collaboration will be supported by an integrated campaign across print and visual media, expected to roll out in April. The campaign will include two television commercials highlighting the brand’s products, including HDMR Max and Boiltough.
Crossbond operates in the engineered wood and decorative panel segment and is part of the Metro Group. Its product portfolio includes MDF boards, HDMR boards, particle boards, laminates, acrylic panels, and flooring solutions, used in furniture, interior design, and construction.
The partnership is positioned around increasing visibility among architects, interior designers, dealers, and consumers.
Ranveer Singh feels excited to partner with Crossbond, a brand that stands for strength, reliability, and modern design. Whether it’s furniture, interiors, or modern spaces, strength and finish matter —that’s what Crossbond is all about. He looks forward to being part of this journey as the brand continues to grow across India.
As per Ram Agarwal, managing director, Crossbond,: “this partnership with Ranveer Singh marks a proud milestone in Crossbond’s journey. His energy and individuality align strongly with our evolving brand vision. As they expand their presence across India, this collaboration reflects their
commitment to inspiring a new era of design, craftsmanship, and innovation.
News Edit KV Raman
