The film follows Farah K.han as she searches for the ideal cast for an advertisement, looking for credibility, international recognition and inspiration. Her search leads her to the five badminton stars.
Created in alliance with Leo India, the film uses understated humour and relatable storytelling. It will run across television, OOH, social media, digital and print, across 14 cities including Mumbai, Delhi, Chennai, Bengaluru and Hyderabad.
According to Gaurav Rajput, Managing Director and Head, Group Marketing and Communications, DBS Bank India, said, “When trust and dependability are consistent, the choice of a banking partner feels effortless. This reassurance is central to their
‘Live More, Bank Less’ philosophy, which focuses on making banking simpler and more seamless for their customers.”
News Edit KV Raman
