Notedly, Davidoff Parfums has appointed actor Ahaan Panday as its first-ever brand ambassador for India, according to an announcement on April 11, 2026.
Panday, set to lead the campaign for the new Davidoff Cool Elixir – The New Oud Treasure, was chosen to embody the “charismatic gentleman adventurer” to connect with younger Gen Z and millennial audiences in the country.
Additionally, Ahaan Panday was also appointed as Tira Beauty’s first male brand ambassador in February 2026, marking a shift in beauty retail representation.
Meanwhile, the alliance aims to blend Davidoff’s international heritage with local appeal, marking a significant milestone for the Swiss brand in India.
News Edit KV Raman
