Renowned actress Kriti Sanon has been appointed as brand ambassador of CERA Sanitaryware. The organisation has launched a national campaign titled ‘Your Moment of CERA’ and the initiative marks the brand’s shift from a functional sanitaryware manufacturer to a lifestyle-oriented bathroom solutions provider.The ‘Your Moment of CERA’ campaign focuses on the bathroom as a personal sanctuary.
Conceptualized by McCann India, conceptualised campaign highlights the idea that amid busy daily lives, the bathroom is one of the few spaces where individuals can remove everyday “masks” and reconnect with themselves.
The Arun Gopalan directorial of Storyteller Films features Sanon transitioning from the demands of her public life into a space of calm and introspection.
The integrated campaign is one of the company’s largest and runs across television, OTT platforms, digital media, cinema, print, outdoor advertising, airports, and social media.
News Edit KV Raman
