Raveena Tandon shares her views on the TOIFA awards
Raveena Tandon shares her views on the TOIFA awards
Ahead of the TOIFA awards, actress Raveena Tandon shared that the award truly reflect the talent and dedication of the industry’s finest.The TOIFA event will be held on July 27 in Mumbai.
Raveena further went on to say that the joy of being recognised for your hard work and dedication cannot be compared with anything else. Be it the 90s or now, receiving an award is always a humbling and exhilarating experience.
Notedly, Raveena Tandon, is a member of the Advisory Council of The Times of India Film Awards (TOIFA) OTT edition 2023, along with eight other members from the film fraternity. The awards willhonour exemplary talent in acting, content creation and technical prowess in Hindi web films and series of 2023.
She also said that earlier, attending an award function felt more intimate and personal’
The actress further adds that “Back then, it was all about the excitement of the event and the anticipation of who would win. The atmosphere was electric and the entire industry would come together like one big family. There were no social media or instant updates, so the suspense was palpable, and the celebrations felt more intimate and personal. The glamour was there, but it was less about the spectacle and more about genuine appreciation for the craft. They didn’t have stylists or designer outfits on rent; we wore what we loved and felt comfortable in. There was a sense of authenticity and simplicity that made the experience truly special.”
To ensure fair judgment, TOIFA has introduced a rigorous three-tier voting process. The nominees have been shortlisted by 30 members of the Screening Jury, comprising well-known actors, filmmakers, studio execs, writers, casting directors, and film critics. The nominations are then vetted by the Advisory Council. After that, the TOIFA Academy, comprising 175 members of the Producers Guild of India, will vote for the winners. Raveena says, “Awarding the right person in the right category is essential because it not only validates the recipient’s efforts but also sets a standard for others to follow. I believe that credible awards like TOIFA play a crucial role in motivating artistes and celebrating the best in our industry. They provide a platform for recognising the extraordinary efforts and achievements of actors, filmmakers and technicians. We are committed to upholding the values of fairness and excellence. We aim to make the process as credible and transparent as possible, ensuring that the awards truly reflect the talent and dedication of our industry’s finest.”
Raveena is impressed by creativity and innovation showcased in the nominations.
About her experience as a member of the TOIFA Advisory Council, she says, it has been incredibly rewarding and insightful. As part of the team is an honour and a responsibility and she is deeply impressed by the level of creativity and innovation showcased in the nominations.
News Edit K.V.Raman
