Banijay Asia, Sajid Nadiadwala to invest Rs 100 crore in films, shows
Banijay Asia, Sajid Nadiadwala to invest Rs 100 crore in films, shows
Banijay Asia and Nadiadwala Grandson Entertainment have collaborated to produce films and shows for OTT, TV, and theatres. Plans are afoot by the twosome to pool in over Rs 100 crore in diverse content that includes original IPs and international adaptations tailored for Indian audiences. The collaboration blends NGE’s theatrical expertise with Banijay’s TV and streaming know-how.
Notedly the content powerhouse Banijay Asia is behind shows such as Bigg Boss and The Kapil Sharma Show.
The two companies are set to generate a diverse range of entertainment content across screens like over-the-top (OTT), television and theatres. They aim to create original intellectual properties (IPs), including international formats, that will be adapted for Indian audiences.
While both companies declined to comment on investments, people familiar with the partnership said the two companies have set aside more than Rs 100 crore for content investments.
Nadiadwala, acknowledged for franchises like Housefull, Baaghi and Heropanti, believes the collaboration will combine NGE’s theatrical business experience with Banijay’s understanding of TV and streaming media.
Sajid added that they thought it was time that both came together to unlock a fresh perspective on storytelling.And now hopefully they will be delivering content across genres, across screens and across boundaries.
Banijay Asia CEO Deepak Dhar noted that the companies are yet to determine on the number of projects that they will undertake, but plan to produce content that caters to audience tastes.
Further adding that their focus will be on creating compelling content for multiple screens, and it’ll be a combination of bringing some of the biggest international adaptations to India combined with a robust slate of original IPs.
According to Dhar, each project’s concept will determine whether it will be released in cinemas or over-the-top (OTT).
Interestingly, this is Banijay’s second vital collaboration in 2024, after a partnership with Ravi Shastri’s Sporting Beyond to develop non-fiction cricket content and live event IPs
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News Edit K.V.Raman
