Deepak Tijori unveils music label despite ‘tedious experience’ with last film ‘Tipppsy’
Deepak Tijori unveils music label despite ‘tedious experience’ with last film ‘Tipppsy’
Deepak Tijori officially unveiled his music label on September 10 notwithstanding the tedious experience with big labels amidst release of his film Tipppsy decided to start his own label
The actor-director’s audio song
titled ‘Gumshuda has been released across all popular music platforms including Spotify, Apple Music, Amazon Music, JioSaavn, Gaana, Hungama and Wynk Music. He has collaborated with one of the best distributors ‘Believe India’ for his label to reach people globally.
Amidst unveiling his own music label, Deepak Tijori explained that the decision to launch Tijori Music is an emotional initiative which came from a very personal and tedious experience he faced with his last film Tipppsy, released in May 2024. As an independent filmmaker, Deepak has always believed in creative freedom and having control over his work; but the process of releasing the music for a film was an eye-opener. Closer to releasing the film in theatres, he had to close a deal for the film’s music by selling the songs to a music label.
However, when he approached various known labels, he was shocked by the current state of the music market in India as the deals they offered lacked fair equity for the producers, putting us at a disadvantage with questionable transparency. He was left in a difficult position realizing that even if he wanted to use his own song in another film of mine in the future, he would especially have to beg the label for permission. For instance, he outrightly refused when asked if he could post the songs from his film on his own YouTube channel.
He added, that in case he rebelled, the music company had the right to strike his channel with a copyright claim. It was astonishing to learn that if he ever wanted to remake his own songs, which is quite common nowadays, he had have to pay the label to use his own creation. This experience made him realize two things – First, to maintain control over his. intellectual property (IPR), he needed to have his own music label. By owning Tijori Music, he can ensure that he has the the freedom to use the music he creates whenever he wants without needing to acquire permissions or pay unnecessary hefty fees. Second, this experience opened his eyes to the struggle many artists face. There are countless talented musicians who don’t get the opportunity to bring forth their music because they are shut out by big labels.”
“With Tijori Music, his aim is to provide a platform for artists who go unheard and are looking for a place to showcase their talent. If a song aligns with our label’s mandate and is approved by his team, they will offer these artists exposure and support without the typical barriers and complications. Deepak believes in paying it forward and creating opportunities for others, especially in a market that feels monopolised from all sides. Tijori Music is here to foster creativity, support new talent and make sure artists have a fair shot.”
He further went on to add that he urges his fans and all music lovers across the world to listen to their new release ‘Gumshuda’ and feel the connection as the composition delves into the depths of romance capturing a bittersweet ache of missing someone special.'”
Tijori Music’s first single, a heartfelt ballad is sung by singer Shivendra Murmu and features well-known yogini & talented actor Mandeep Kaur along with Australian actor Kumar who makes his debut with this music video which is scheduled to release on 10th of September, 2024 on Tijori Music’s YouTube channel. Directed by the skilled Sunvik Bhhardwaj, the music score is by Babli Haque and Meera Sarkar. The video is entirely shot in Melbourne, Australia adding a timeless charm that perfectly complements the harmony of emotions conveyed in the song certain to leave the viewers spellbound.
News Edit KV Raman
