Subhash Ghai honours Ashok Amritraj with IIFTC Global Indian Cinema Icon Award
Subhash Ghai honours Ashok Amritraj with IIFTC Global Indian Cinema Icon Award
Legendary filmmaker with a midas touch and showman of Hindi Cinema Subhash Ghai honoured Ashok Amritraj with the IIFTC Global Indian Cinema Icon Award at the 11th edition of the prestigious IIFTC Awards, Asia’s largest film tourism event in Mumbai recently..
At the star-studded event, Filmmakers and actors were honoured for their exceptional contributions to promoting global tourism through cinema. The awards continued the tradition of celebrating cinematic excellence that not only entertains audiences but also inspires them to explore new destinations and cultures.
Harshad Bhagwat, Promoter of the IIFTC Awards, showcased the significance of the event, saying “Cinema has the power to transcend borders, not only by narrating stories but also by highlighting the beauty and culture of various destinations worldwide. Through their films, their awardees have turned the spotlight on these locations, creating a deep impact on global tourism.
The 11th IIFTC Awards continue their mission to honour those who have significantly contributed to film tourism, making cinema a bridge between cultures and landscapes.”
Commenting on the occasion, legendary filmmaker Subhash Ghai articulated that it is an honour to celebrate a visionary like Ashok Amritraj, whose contributions to global cinema have been instrumental in uniting audiences across cultures. Through his dedication and artistry, he has displayed how powerful storytelling can transcend borders and inspire all. Upon receiving the award Ashok Amritraj mentioned that he is
deeply grateful to receive this prestigious recognition from IIFTC and to stand among such extraordinary filmmakers who champion storytelling as a bridge between cultures. Cinema has an unmatched ability to bring diverse destinations and experiences to audiences around the world, sparking curiosity and connection.
These quotes showcases the collaborative spirit of cinema and tourism, honouring Ashok Amritraj’s global influence while celebrating the shared vision of IIFTC and its mission.
The International Indian Film Tourism Conclave (IIFTC) will bring together filmmakers and international tourism boards to foster collaboration between the two industries. Over 50 companies from more than 20 countries, including Azerbaijan, South Africa, the USA, Spain, and many more, participated, further solidifying the event’s standing as the leading platform for promoting film tourism.
This year’s awardees included prominent names from Indian cinema, recognised for their work in showcasing breathtaking destinations on the big screen:
*IIFTC Tourism Impact Award for Cinematic Excellence – Web Series to ‘The Freelancer’ by Friday Storytellers
*IIFTC Tourism Impact Award for Cinematic Excellence – Films
*Tu Jhoothi Main Makkaar (Hindi) Luv Films, T-Series
*Pathan (Hindi) by Yash Raj Films
*Waltair Veerayya (Telugu) by Mythri Movie Makers
*Baanadariyalli (Kannada) by Sri Vaare Talkies
*Made in Caravan (Malayalam) by Badusha Productions
*Spy (Telugu) by ED Entertainments
*Kranti (Kannada) by Media House Studio
*Chandramukhi 2 (Tamil) by Lyca Productions
*Aaro Ek Prithibi (Bengali) by Eskay Movies
*Ayisha (Malayalam) by Cross Border Cinema
k. Victoria – Ek Rahasya (Marathi) by Anand Pandit Motion Pictures
*IIFTC Film Tourism Award for Outstanding Location – Azerbaijan
*IIFTC Tourism Impact Award for Cultural Integration to Leo (Tamil) by Seven Screen Studio
* IIFTC Special Awards
*Outstanding Contribution (Hindi): Shoojit Sircar
* Global Indian Cinematic Icon: Ashok Amritraj
The 11th IIFTC Awards once again celebrated the unique synergy between cinema and tourism, honouring filmmakers whose work has significantly influenced global travel through the art of storytelling.
News Edit KV Raman
