Zomato CEO Deepinder Goyal shares ad featuring SRK, Jasprit Bumrah in one frame
Zomato CEO Deepinder Goyal shares ad featuring SRK, Jasprit Bumrah in one frame
Zomato CEO Deepinder Goyal shared ad featuring SRK Jasprit Bumrah in one frame.
Zomato ad featuring Shah Rukh Khan,Jasprit Bumrah honours the struggle behind their success
Zomato’s new ad video starring Shah Rukh Khan, Jasprit Bumrah, AR Rahman, and Mary Kom honors the struggle behind their success.
Zomato on Tuesday 15 July unvieled a
star-studded ad video featuring Shah Rukh Khan, AR Rahman, Mary Kom, and Jasprit Bumrah in one frame.
Notably, the campaign showcases the hustle as the secret ingredient behind their success
Shared by Zomato CEO Deepinder Goyal on X, the campaign turns the spotlight on what truly fuels greatness. The minute-long video weaves together clips of the four icons – Rahman composing, Bumrah training, Mary Kom in the ring, and Shah Rukh seated on a throne – alongside throwbacks to their career-defining moments.
As per the narrator their secret ingredient taste of sweat, the salt of tears. They wake up when it’s dark, show up when it’s hard,” adding, there is no secret recipe. They just want it more.
The video shuts with a message: “The secret ingredient is hustle.
Goyal says this isn’t an ad, but,a belief in effort over everything else…they are not here to celebrate the stars, but the fire that built them…Food is just the fuel.
The internet had much to say about it. Several users called the ad “a banger” and praised Zomato’s creative leap. “eventually, someone pivots to the Nike model,” a user said.
Another user added,
“A very good ad after a long time. Kudos to Zomato’s team!”
However, not everyone was sold. “It’s still an ad. And that’s okay. Just don’t package it as something else,” a user remarked.
A section of the internet pointed out the ad’s similarity to a famous Kung Fu Panda quote: “The secret ingredient is nothing.” Others felt it lacked connection with the Zomato brand.
One of the users said, “Nice for awards, but as a consumer, I didn’t feel the Zomato connect. Still, great visuals.”
Notwithstanding the mixed feedback, the ad has certainly grabbed attention, for its production, its messaging, and for managing to get four big names under one roof.
News Edit KV Raman
