Ranbir Kapoor is “the face of” Saloni and Stayfit brands
Mahesh Edible Oil Industries has appointed actor Ranbir Kapoor to headline campaigns to increase national brand visibility and consumer trust for Saloni Mustard Oil, Saloni Soya Chunks, and Stayfit Refined Oil.
The move is part of the company’s efforts to strengthen brand visibility and expand its presence across markets in India.
The collaboration aligns with the company’s medium-term objectives for FY 2026–27, which focus on steady growth through geographic expansion, deeper rural reach, and stronger trade marketing and channel activation. With an established footprint in North and Eastern India, Mahesh Edible Oil Industries is now scaling its distribution network nationally by onboarding new channel partners.
The campaign featuring Kapoor is expected to support brand recall and consumer trust across urban, semi-urban, and rural markets, reinforcing the company’s positioning in the premium and semi-premium segments of the edible oil category.
Commenting on capacity expansion, Mahesh Rathore, director, Mahesh Edible Oil Industries amidst commenting on capacity expansion said that they have built strong production capabilities, both in terms of quality and quantity. The company’s manufacturing capacity is being upgraded multiple folds year-on-year to support their expanding market reach. This ensures that as demand grows nationally, they are fully equipped to deliver consistently high-quality products at scale.
Apart from edible oils, the company is also into strengthening its presence in the Soya Chunks segment under the SALONI brand, responding to escalating demand for protein-rich foods and changing dietary preferences.
Speaking on the collaboration, Aditya Rathore, category head, Mahesh Edible Oil Industries, explained that the Soya Chunks segment is emerging as a fast-growing category, driven by changing food habits and enhancing demand for protein-rich products across Indian households.
At SALONI, they are a witness to a strong traction and acceptance for their Soya Chunks range.
They feel that the collaboration with Ranbir Kapoor will further accelerate growth and visibility in this vertical. Backed by focused marketing, strong distribution expansion, and consistent quality, they express confidence of scaling the Soya Chunks category alongside their core edible oil portfolio and achieving deeper national penetration.
News Edit KV Raman
