SRK Ajay Tiger in trouble over ‘misleading’ pan masala ad
SRK Ajay Tiger in trouble over ‘misleading’ pan masala ad
Shah Rukh, Ajay Devgn & Tiger Shroff are in trouble as Jaipur Forum has issued notice over ‘misleading’ pan masala ad.
The District Consumer Disputes Redressal Commission, Jaipur II, has issued notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff as well as Vimal Pan Masala manufacturers, J B Industries, over an alleged misleading advertisement for the pan masala.
The order has been issued by chairman of the commission, Gyarsilal Meena, and member Hemlata Agarwal, who have asked them to appear on March 19.
The commission issued notices following a complaint by Jaipur based advocate, Yogendra Singh Badiyal, 68, who says he “participates in social services and social awareness activities and takes action for the upliftment of the society and against social evils and propaganda”.
Badiyal claimed that the actors indulge in misleading publicity about the mixing of saffron in Vimal “whereas the truth is that the price of saffron in the market is Rs 4 lakh per kg and gutkha costs only Rs 5. So let alone mixing saffron, even its fragrance cannot be added” to the said product.
He has filed the complaint under two sections of the Consumer Protection Act, 2019: section 35 (a complaint, in relation to any goods sold or delivered or agreed to be sold or delivered or any service provided or agreed to be provided) and section 89, which states that “Any manufacturer or service provider who causes a false or misleading advertisement to be made which is prejudicial to the interest of consumers shall be punished with imprisonment for a term which may extend to two years and with fine which may extend to ten lakh rupees.”
Badiyal’s petition said that the product’s tagline reads “Daane daane mein hai kesar ka dum (every grain has the strength of saffron)” due to which the company is doing business worth crores as the common man is regularly consuming the said product, “which is harmful for health, and inviting serious diseases like cancer.”
He claimed that the product is injurious to health “is known to the manufacturing company as well.
Notwithstanding this, on the basis of false and misleading advertisements”, the general public is being invited to purchase the masala in the name of saffron. He said that the general public is facing loss of life and health due to this disinformation, and that it will have “serious consequences in the future.”
Badiyal has sought a legal action against the actors for the “disinformation” and that there should be an immediate stop to the misleading advertisements.
News Edit KV Raman
