Mrunal Thakur is face of Dyna soaps
Mrunal Thakur is face of Dyna soaps
Actress Mrunal Thakur has been roped in as Brand Ambassador for soaps brand campaign
The announcement is
part of Dyna’s strategy to expand in the premium beauty soap market, appealing to consumers looking for quality skincare at a great value.
Krunal Thakur, acknowledged for her confidence and elegance, connects well with modern women who prioritize self-care.
It provides deep nourishment, lasting freshness, and radiant skin, appealing to those who value quality self-care.
As per Karan Shah, Director of Anchor Consumer Products, Mrunal Thakur represents everything Dyna stands for—grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. They are elated over this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers.
Notably, Mrunal feels thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and she loves how Dyna empowers women to feel their best every day. It’s an exciting journey, and shevlooks forward to being a part of it.
Dyna’s latest TVC, a Uzer Khan directorial is produced by 30Sec of Fame, features Mrunal Thakur as a confident, radiant woman who makes a lasting impression. The ad highlights how Dyna enhances beauty and confidence, in line with its tagline,
“Pehli Jhalak Kare Khoobsurat Asar.”
Kunal Shah, Creative Director at Anchor went on to add that, “Dyna’s new packaging blends premium elegance with sustainability, crafted from recyclable materials for a greener future. With the ever-radiant Mrunal Thakur as the face of Dyna, it perfectly embodies beauty, confidence and conscious living”
The campaign will be promoted across television, digital platforms like YouTube, Instagram, Facebook, and OTT, as well as in-store branding for maximum reach and engagement.
With the rising demand for premium beauty soaps, Dyna’s partnership with Mrunal Thakur aims to boost its market presence and consumer engagement.
The collaboration focuses on increasing brand awareness and preference while expanding availability through modern trade, general trade, and e-commerce. This move reinforces Dyna’s commitment to quality, innovation, and self-care, positioning it as a trusted choice for beauty-conscious consumers.
Apart to the TVC and digital promotions, Mrunal Thakur will appear on Dyna’s product packaging and offline campaigns, strengthening her association with the brand. The marketing strategy will also include influencer collaborations, social media contests, and interactive activities to boost consumer engagement.
Remarkably, Dyna’s partnership with Mrunal Thakur marks a new phase in premium skincare, combining luxury with accessibility. The campaign is set to make a strong impact across digital and traditional media, further strengthening Dyna’s presence in the Indian beauty soap market.
News Edit KV Raman
