Nykaa announces Deepika Padukone as its Global Ambassador
Nykaa announces Deepika Padukone as its Global Ambassador
Nykaa has tapped Bollywood and Hollywood star Deepika Padukone as the face of its beauty business amidst continuing to deepen its presence both domestically and overseas. This was announced on Thursday, 25 September 2025
Needless to stress Deepika is acknowledged for featuring in Hindi films like “Cocktail” as well as partnerships with luxury brands. (Nykaa)
For Deepika beauty has never been on the spotlight alone, but has always been on the everyday rituals and practicing them with consistency. This she revealed in a statement.
And nobody understands this better than Nykaa.she concluded.
The Global celebrity has also entered into partnerships with luxury brands including Cartier and Louis Vuitton and with Nykaa’s she holds the highest profile ambassador to date.
Earlier the retailer had entered into a deal with faces like actress Lisa Haydon to front its Nykaa Luxe business and the actors Ishaan Khatter and Shanaya Kapoor for its fashion division.
As per Anchit Nayar, Nykaa Beauty’s Chief Executive and Chief Executive Director Deepika’s authenticity and versatility perfectly complement ‘Nyakaa’s vision to lead the transformation of beauty in India and beyond.
The 2012 Falguni Nayar founded Nyakaa now serves over 45 million customers through its
e-commerce platform and over 250 points of sale in India, according to the company. Its selection spans a variety of beauty brands and price points, from Chanel to Clinique and MAC Cosmetics to E.l.f.
Beauty, as well as offering some apparel and luxury goods.
Nykaa has also branched into owned brands, launching Kay Beauty with the Bollywood star Katrina Kaif in 2019. Kay Beauty recently debuted in the UK, its first market outside India, through the upmarket specialty beauty retailer Space NK.
In Jan. 2024, the company entered the Middle East with by launching beauty stores under the banner of Nysaa as a joint venture with Gulf retailer the Apparel Group.
In a March 2024 speech at the business conference Startup Mahakumbh, founder Nayar said Nysaa plans to open 70 stores by 2029.
News Edit KV Raman
