Gujarat Garba goes ultra-luxurious
Gujarat’s Navratri goes ultra-luxurious-a buzzing Rs 15,000 crore industry now, a carousel of holiday consumerism
Noway a spiritual prayer dance triggered such grandeurand excitement—among the faithful or otherwise—as the garba does in these parts. The one foolproof meter of the Gujarati soul is where they put their money. And here, the coins rain down in sync with the dance beats.
In Gujarat, over the past three years, Navratri has been a escalating crescendo.An industry of joy that, by 2025, is getting valued above
Rs 15,000 crore. That’s up by an amazing 33 per cent over 2024, the highest balletic leap yet.
News Edit KV Raman
