In the course of time, movie marketing in India was similarly monotonous. A massive trailer launch, hoardings all over the cities, press junkets, and interviews with celebrities, yet today, that playbook still exists, but it is no longer the centre of gravity. The real momentum for film promotions is now being built elsewhere: inside creator feeds, meme pages, regional communities, and everyday discussions online.
As the Qoruz Report on creator-led movie promotions confirms, many in marketing have already felt on the ground. Creators, meme pages, and micro-influencers are no longer supporting actors in filmmaking.
They have now emerged as the frontline of how buzz is created, sustained, and then amplified across India’s wide and diverse audiences.
Much of this has transformed, not so much about where movies are being discussed, but how. These days, film promotions are over cultural participation rather than just exposure.
In a way, they take a movie and translate it into moments, memes, reactions, short videos, and inside jokes all relatable and shareable among audiences. That makes the difference amid promotion and conversation.
Marketing, creators and micro-influencers are the new storytellers, driving buzz through authentic, relatable, and shareable digital content.
News Edit KV Raman
