Actress Alia Bhatt has been appointed as the brand ambassador for Myntra and Myntra Beauty. She acts as the face of the platform to strengthen its position in the fashion and beauty space, specifically targeting younger audiences (Gen Z and millennials).
Alia Bhatt represents both fashion and beauty categories.
She launched the “Myntra Beauty Glow Up Days” event with a film highlighting relatable humor around beauty products.
The alliance focuses on enhancul44ng engagement and highlighting accessible beauty.
Previous Connection: While this is her new role as a brand ambassador for Myntra, her sustainable children’s clothing brand, Ed-a-Mamma, was already a top-performing kidswear brand on the platform.
Ali’s appointment is aimed at aligning Myntra with trends and authentic, accessible beauty.
ANI News
A twist What I truly admire about Myntra is how intuitively it brings together brands, trends, and technology to make shopping feel seamless and inspiring.
News Edit KV Raman