Myntra Beauty has launched it “Beauty Made Personal” campaign featuring Alia Bhatt, with an aim to simplify the beauty shopping journey by offering personalized, curator-driven recommendations.
Alia Bhatt as the new brand ambassador, highlights the platform’s ability to turn over-the-counter confusion into confident, curated purchases, strengthening Myntra’s appeal among Gen Z and millennium
The campaign reflects Myntra’s focus on converting interest into confident purchase behaviour by enhancing discovery experience through personalisation, curation..
The launch of the ‘Beauty Made Personal’ campaign, featuring Alia Bhatt, signals a deliberate shift by Myntra Beauty to capture a larger share of India’s $20 billion.
News Edit KV Raman
