India’s overall toffee and sugar confectionary exports climbed remarkably, reaching an eight-year high of (\$14.87) million.
Italy has emerged as a key European buyer for Indian toffees, with demand steadily rising through post-pandemic supply chains.
It’s the “Melodi” Effect as while the diplomatic gift sparked a surge in Google searches and temporarily cleared out Indian rapid-commerce inventories, it ultimately highlighted an already thriving export pipeline between the two nations.
News Edit KV Raman
