PM Modi’s unexpected gift of Parle Melody toffees to Italian PM Giorgia Meloni went viral, bringing unexpected cheer to the company. Parle Products’ Vice President Mayank Shah thanked the PM, calling it a testament to Swadeshi brands globally.
An initiative aimed at boosting indigenous products and helping local industries scale globally.
*Atmanirbhar Bharat: Translates to “Self-Reliant India,” a broader economic vision for economic independence and global competitiveness.
*Make in India: The flagship national program designed to facilitate investment, foster innovation, and enhance manufacturing within the country. Shah noted that the viral moment provides a massive opportunity for an indigenous product to make it big globally, and he urged the company and the public to take advantage of it.
News Edit KV Raman
