Standing at the vibrant intersection of human imagination and the infinite digital frontier, LTM today announced the launch of its new creative division, BlueVerse Craft.
In a landmark move destined to reshape the future of media, entertainment, and brand marketing, acclaimed global filmmaker Shekhar Kapur has been appointed as Strategic Advisor to the venture.
BlueVerse Craft has been established to explore how artificial intelligence (AI) and other emerging technologies can expand creative possibilities, enabling brands and creators to craft highly immersive, personalized, and engaging narratives.
Operating under the LTM umbrella, the division is positioned as a cutting-edge playground where human emotional truth seamlessly blends with technological innovation.
Shekhar Kapur the visionary director behind cinematic milestones such as ‘Mr. India’, ‘Bandit Queen’, and the Oscar-winning ‘Elizabeth’—brings decades of world-class storytelling expertise and a lifelong fascination with technology to BlueVerse Craft. Long before the current wave of industry adoption, Kapur has been a vocal global advocate for AI as a legitimate creative collaborator rather than a threat to artistic integrity.
The partnership arrives amid intense global dialogue regarding the ethical and creative implications of generative AI in media. BlueVerse Craft is designed to directly address these conversations by keeping human insight firmly at the center of the creative loop.
As Strategic Advisor, Kapur will guide the creative direction, mentor emerging talent, and foster active collaborations between technologists and traditional storytellers. The division will initially focus on:
Next-generation brand storytelling and interactive advertising.
Experiential content utilizing spatial computing and AI-driven environments.
Ethical frameworks for AI deployment in creative workflows.
LTM’s leadership characterized the appointment as a definitive step toward building a future-ready ecosystem. According to the executive team, Kapur’s global perspective and willingness to embrace disruptive tools make him the ideal partner to redefine how stories are conceptualized, produced, and consumed across cultures in the digital era.
BlueVerse Craft is expected to announce its inaugural slate of enterprise partnerships and specific creative projects in the coming months.
About LTM
LTM is a leading global technology and media conglomerate dedicated to building future-ready creative ecosystems. By fusing technological infrastructure with elite creative talent, LTM empowers brands, enterprises, and creators to connect with audiences in novel, impactful ways.
News Edit KV Raman
