Homegrown streetwear and casual clothing label Bonkers Corner has officially appointed actor and digital sensation Anushka Sen as its new brand ambassador. Having transitioned from a loyal customer for the past six years to the official face of the brand, Sen brings her signature youthful energy, contemporary style, and massive digital reach to the fashion label. This strategic partnership aligns with the debut of a dedicated Bonkers x Anushka Sen clothing collection featuring a curation of tops, dresses, skirts, and coordinated sets.
Furthermore, Sen spearheads the brand’s latest anti-counterfeit campaign focused on brand authenticity and consumer awareness, starring alongside entrepreneur Namita Thapar and Major Rishabh Singh Sambyal (Retd.). By combining Sen’s distinct experimental style with the brand’s commitment to genuine, everyday wearability, Bonkers Corner continues to consolidate its footprint in India’s rapidly growing Gen Z streetwear market.
News Edit KV Raman
