Kingfisher Premium packaged drinking waterunveils vibrant brand film

Kingfisher Premium Packaged Drinking Water from United Breweries, part of the HEINEKEN Company, has unveiled a vibrant brand film that brings a contemporary expression to the brand’s iconic sonic identity, ‘O la la la leo’ jingle. Reimagined for the Women’s Premier League season, the brand introduces a playful, high-energy film, Chhori Aayi. Hutt le bro! Oooh la…

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Sunil Gavaskar gifts Jemimah Rodrigues customised bat-shaped guitar

Former Legendary India captain Sunil Gavaskar on Friday gifted women’s cricket team star Jemimah Rodrigues a customised guitar shaped cricket batwhich for sure she will cherish for years. The heartwarming meeting, which took place on the eve of the Women’s Premier League, celebrated a lighter, more personal side of two generations of Indian cricket.Jemimah was…

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JioStar releases latest episode of collectivethought leadership platform

Marketing InitiativeJioStar Entertainment released the latest episode of the collective — A deep dive on building enduring brands through televisionFeaturing some of India’s most influential creative minds, the episode discusses television’s role as a statement medium for brands seeking national impact. JioStar Entertainment has released the latest episode of The Collective, its thought leadership platform bringing…

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Podcasts’ burgeoning in India-paid interviews raise transparency

Given that podcasts is burgeoning in India, paid interviews raise transparency concern Plethora.of free content and low subscription prices are prime factors afore India’s podcast boom, as is the recent upsurge in Indian-language podcasts.Aesthetically pleasingyoung demographic is also driving the biggest shift of 2025: podcasts giving way to vodcasts.But, audiences are often unaware, blurring the lines…

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