Prime Minister Narendra Modi’s recent gesture of gifting iconic Indian “Melody” toffees to Italian PM Giorgia Meloni was a playful nod to their popular internet meme.
India’s overall toffee and sugar confectionary exports climbed remarkably, reaching an eight-year high of (\$14.87) million.Italy has emerged as a key European buyer for Indian toffees, with demand steadily rising through post-pandemic supply chains. It’s the “Melodi” Effect as while the diplomatic gift sparked a surge in Google searches and temporarily cleared out Indian rapid-commerce…

