25 years of A R Rahman’s Airtel jingle: A timeless lesson in branding

A.R. Rahman’s Airtel signature jingle is a masterclass in sonic branding. Spanning 25 years, the five-note, four-second melodybased on the Carnatic raga Sankarabharanam masterfully bridges cultural, linguistic, and literacy barriers by relying entirely on the universal language of emotional, uplifting music. The success of the Airtel theme lies in its neuro-friendly simplicity. It operates squarely…

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Dream Girl” celebrates six decades of her cinematic journeywith musical tribute to her leading men

Step into a cinematic time capsule as Hema Malini revisits her golden on-screen romances. Celebrating her 60-year journey, this special musical concert weaves together iconic melodies, rare visuals, and heartfelt emotions. It is a nostalgic tribute to her legendary leading men Rajesh Khanna, Shammi Kapoor, Shashi Kapoor, Jeetendra, and Dharmendra offering a once-in-a-lifetime journey through…

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Bhai” ultimate ’90s masala ride: Ruled the Box Office

Deepak Shivdasani’s directorial action-drama “Bhai”struck gold at the box office with its compelling narrative. Backed by Suniel Shetty’s intense avatar and the glamorous charm of Sonali Bendre and Pooja Batra, the movie remains a beloved cornerstone of 1990s Bollywood cinema. The film excelled by delivering a perfect mix of high-stakes action and deep emotional core….

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Ruling under a “Dark Cloud”: Mahayuti battles internal strife despite electoral sweep

The rain over Nariman Point was relentless, matching the high-security suite inside the luxury Mumbai hotel. On the television, headlines screamed about the Mahayuti alliance sweeping 16 out of 17 seats in the Legislative Council elections.Inside, Chief Minister Devendra Fadnavis tapped a gold pen against the winner’s list. He had just engineered a massive coup,…

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Fadnavis kept out of PM race

Uddhav Thackeray connects the recent departure of six MPs to a larger BJP conspiracy against Devendra Fadnavis. He characterizes the defection as ‘Operation Devendra’—a move allegedly orchestrated to clip Fadnavis’s political wings and prevent him from being a viable contender for the Prime Minister’s post.””Framing the MPs’ exit as ‘Operation Devendra,’ Uddhav Thackeray suggests that…

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The birth of a cinema legend

Sharmila Tagore was just 13, when she was handpicked by Satyajit Ray to star in the 1959 masterpiece “Apur Sansar”.Ray’s quiet, patient mentorship nurtured the teenager’s natural talent, launching her into the spotlight as a heartthrob of Bengali cinema and cementing an unforgettable creative partnership. Their warm creative partnership launched one of Indian cinema’s most…

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