Meet Saraswathi Anand VP Marketing at River Mobility
Undoubtedly, Saraswathi Anand is one of the most acclaimed marketing leaders in the broadcast and digital media business. She has moved from the media to the mobility space as Vice President – Marketing at River Mobility, where she will be responsible for leading all national marketing initiatives from Bengaluru. She will spearhead end-to-end marketing strategy and execution for the fast-growing electric vehicle (EV) brand, working closely with the company’s founders Aravind Mani and Vipin George.
River Mobility is a new-age electric vehicle company known for its bold, utility-focused, and design-forward two-wheelers. With an ambition to redefine urban mobility, River blends aesthetics with practicality, creating EVs that are tailored for modern Indian consumers who demand style, durability, and functionality.
Backed by marquee investors and driven by a commitment to innovation and sustainability, River is rapidly building a strong presence in India’s evolving electric mobility landscape. Saraswathi is poised to bring her deep expertise to the electric vehicle sector, where she will lead marketing efforts from her base in Bengaluru.
Saraswathi brings over two decades of rich experience in marketing and brand leadership across India’s media and entertainment landscape.
Saraswathi Anand
In her most recent role as Chief Marketing Officer at Network18 Media & Investments Ltd., she led brand strategy and audience engagement across a diverse portfolio of news and entertainment channels. Her leadership contributed to the company’s market prominence, including initiatives like
Prior to Network18, Saraswathi held senior marketing positions at Viacom18 and Sony Pictures Networks India. At Viacom18, she played a pivotal role in launching and promoting flagship channels, while at Sony Pictures, she led campaigns that significantly boosted viewership and brand loyalty.
Saraswathi embarked on her began career with foundational roles at Star India and Zee Entertainment, where she honed her skills in brand management, content marketing, and audience analytics.
These experiences laid the groundwork for her strategic approach to media marketing.
Beyond her corporate achievements, Saraswathi has demonstrated a strong commitment to social causes. She volunteered with Relief Riders, an initiative that provided food, medicines, and rations to families affected by the COVID-19 pandemic, assisting over 50 families during challenging times.
Bringing Media acumen to EV momentum
Saraswathi’s extensive experience in the broadcast media and entertainment industry equips her with a unique blend of capabilities that are highly relevant to the electric vehicle sector. Her mastery of strategic storytelling enables her to craft compelling brand narratives that can demystify and humanize EV technology, making it more accessible and relatable to a wider audience.
Having worked across diverse media platforms, Saraswathi brings a deep understanding of varied audience segments, allowing her to create sharply targeted marketing strategies that resonate with distinct consumer groups across geographies and mindsets.
Saraswathi’s proven track record in building and nurturing media brands gives her a strong foundation to establish and scale robust brand identities in the EV space—brands that are not only memorable but also trusted. The rapid pace and constant reinvention characteristic of the media business have sharpened her adaptability and fostered a strong sense of innovation, both of which are essential for succeeding in the fast-evolving world of electric mobility.
Also, Saraswathi’s commitment to social responsibility, voluntary work and mentoring engagements, sits naturally with the sustainability and community impact goals that are integral to the ethos of the EV industry.
Together, these strengths make Saraswathi an impactful marketing leader—one who is well positioned to shape consumer perceptions and drive purposeful growth in the electric vehicle sector at River Mobility.
News Edit KV Raman
