India’s biggest stars are transcending their traditional roles and transforming their massive influence into multi-million dollar business empires. By shifting from standard celebrity endorsements to equity building and direct entrepreneurship, icons like Virat Kohli and Shah Rukh Khan have built diversified corporate portfolios spanning fashion, health tech, and sports.
Virat Kohli : Athlete-Entrepreneur with a net worth exceeding ₹1,050 crore and an industry-leading brand value of ₹3,542 crore, has established a robust ecosystem of owned brands and strategic startup investment. He built One8, an athleisure and hospitality company, and co-owns the premium fashion label WROGN.
He has actively funded high-growth startups like Rage Coffee, Blue Tribe, and Digit Insurance.
He holds significant stakes in the Indian Super League football club FC Goa. Chose to step away from a massive Puma endorsement to independently scale his One8 venture and invest heavily in the sportswear startup Agilitas.
*Shah Rukh Khan – Mogul of Media and diversified TechHolding a brand value of ₹3,017 crore,
Shah Rukh Khan long with his family office and Gauri Khan’s Family Trust has aggressively diversified his portfolio well beyond his acting career and Red Chillies Entertainment.
His crown jewel is Knight Riders Group, which spans multiple global cricket franchises including the Kolkata Knight Riders, Los Angeles Knight Riders, and the Trinbago Knight Riders.
The Khan family has backed several innovative companies, including health-tech (Numi), waste management (Organic Recycling Systems), and media tech.
His diverse equity investments also include Subko Coffee, electric mobility startup Matter, and the footwear brand Chupps.
News Edit KV Raman
