Welcoming the long-overdue regulatory scrutiny on celebrity endorsements, Indian Cinema’s veteran actor Mukesh Khanna stressed that prominent actors have a fundamental duty to model positive social responsibility rather than misleading audiences.”
Veteran actor Mukesh Khanna criticised Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their association with Vimal’s elaichi ad, backing the Maharashtra FDA’s show-cause notices.
As per social media reports , Mukesh Khanna argued that public figures have a moral obligation to rectify past messaging and prioritize public health over commercial endorsements.
News Edit KV Raman
