GIVA has launched its new Diwali campaign, “Pataka for Every Pataka,” featuring actress Shweta Tripathi alongside the release of its new Pataka Collection.
Crafted in 925 sterling silver with vibrant Plique enamel detailing, the collection reimagines traditional Diwali firecrackers and festive symbols such as rockets, chakris, anaars, and sutli bombs, as well as sweets like gujiya and kaju katli into wearable jewellery pieces including earrings, pendants, rings, necklaces, and bracelets.
Playing on the classic imagery of heroines printed on firecracker packaging, the campaign flips the narrative with the question,
Fronted by Shweta Tripathi with witty Hinglish commentary, the campaign promotes the tagline “Har pataka deserves a pataka” and encourages consumers to celebrate the festival with sparkle rather than noise (“shor nahi, shine karo”).
The 360-degree campaign is rolling out across digital platforms, social media, and creator collaborations.
News Edit KV Raman
