Popcorn goes smart PVR INOX bets on AI for F&B upsell
Popcorn goes smart PVR INOX bets on AI for F&B upsell PVR INOX is doubling down on AI-powered snacks and in-cinema experiences to drive revenue particularly popcorn. Reason: It highlights an aggressive, increased investment in a specific area (like F&B). The company is pivoting towards a “youthification” strategy and premium, non-movie experiences indicating a strategic shift away from just selling…

