Hyderabad Women foray into ‘roti’ Entrepreneurship make waves in Hyderabad selling rotis

Hyderabad Women foray into ‘roti’ Entrepreneurship
make waves in Hyderabad selling rotis

Interestingly as of today Women are making it to business as entrepreneurs as a challenge to the profession predominately dominated by men.

It comes as a noteworthy news that a new wave of Women are foraying into Entrepreneurship. Several women sans business school certificate or training are making a success with ‘roti entrepreneurship’ through their small road side bandis across the the twin cities of Secunderabad and Hyderabad in Andhra Pradesh.

A new wave of women led entrepreneurship is sweeping the twin cities of Secunderabad and Hyderabad.
Hard work is their key mantra.

These women roti entrepreneurs endlessly prepare dough, make rotis and roast them hot for their customers every evening.
From major thoroughfares to interiors of residential colonies, the business is booming and with minimal investment and constant demand.
These roti entrepreneurs are earning their livelihood, with one roti at a time. Most of the stalls sell ‘jowar ki roti’ better known as ‘jonna rotte’.

These rotis are made with sorghum flour and are totally oil-free and cooked by sprinkling water and spreading it over the roti.

Srilata, a jowar roti stall owner at Ameerpet is one of many women who are taking care of their domestic responsibilities and daily household chores in the day and making rotis in the evening to earn for their family’s subsistence. According to her she works at two houses in the day and puts up a stall in the evening between 6 pm to 11 pm and sells around 100 rotis per day at Rs 15 each and Rs 20 with curry.

These healthy rotis are quite a task to make and need a lot of experience, while these women are all pros at making wafer-thin, soft rotis as jonna rotte should be.

Some women like Kavita who owns a bandi in Banjara Hills in Hyderabad earns enough money to take on financial responsibility at home, on par with their husbands. She put up this stall around 15 years ago and it felt to her like a good idea to start this business as it is something she has been making since her childhood

The growing awareness around eating healthy and maintaining a balanced diet, in addition to skipping junk food, could also be attributed to the success of these businesses run by roti entrepreneurs.

Lakshmi another roti entrepreneur at Padmarao Nagar, Hyderabad advocates that she used to sell leafy veggies earlier but didn’t earn much with that. But when she observed many women selling these rotis, she too started selling them and her earnings are better than earlier.

News Input K.V.Raman