Azaad and Emergency Emergency, Azaad strive at the box-office
Azaad and Emergency
Emergency, Azaad strive at the box-office
For Bollywood, the year 2025 dawned with a major box office disaster in Game Changer.
Even as Emergency managed some sort of traction, Azaad proved a debacle, Kangana Ranaut’s directorial Emergency eventually released after reeling through lot of hurdles.
The film had some advantage that it arrived on Cinema Lovers Day, which saw reduced ticket prices.
However, these kind of events with reduced ticket prices have become so frequent that the charm is lost. Moreover, such kind of offers generally help a hardcore commercial film more because there is some ready audience waiting to catch it in theatres.
Emergency is a kind of film which is for a multiplex audience who can anyway afford the ticket prices, with or without any offer.
The film took a start of over Rs 2 crore (Rs 20 million) and that’s better than many other Kangana Ranaut-starrers on their first day of release.
The weekend total has now gone to Rs 9 crore (Rs 90 million).
Azaad has been striving to make it at the box office.The film took a low opening of Rs 1.50 crore (Rs 15 million) despite good publicity surrounding the launch of Amaan Devgn and Rasha Thadani.
But the idea of basing the film on a horse named Azaad didn’t find resonance amongst audiences and that reflected in the lack of footfalls.
The weekend collections stands at a mere Rs 4 crore (Rs 40 million). Regardless of a special appearance by Ajay Devgn, the film may not even earn a double digit lifetime for itself.
News Edit KV Raman
