Maharashtra’s decision for 24 hours operations of cinemas- a boost to attendance

Maharashtra’s decision in allowing cinema houses to operate 24×7 comes as a big boost as attendance will surge.

This move will also attract young audiences and professionals, but requires compelling content and careful planning. Challenges include staffing and climate considerations in northern metros.

This will also mean attendance by working professionals to late-night shows and pave the way for similar strategies in other metros, benefiting cinema earnings by 25-30% if implemented well.
With the 24×7 operationd cinema houses expect
increased footfalls and business from entertainment avenues
following a Maharashtra government order in late September. The move, however, would require big-ticket, compelling movie content on a regular basis, exhibitors said. Further, manpower costs could pose a challenge.
In the past, big-ticket films such as Avatar have run early morning shows, but these have been rare exceptions.

News Edit KV Raman