NuHome, the Indian Furnishing Home has named actress Mrunal Thakur as its first celebrity brand ambassador. This appointment marks a significant milestone for the company as it introduces its initial public-facing partnership. To launch this association, NuHome has released a creative brand film that features both Mrunal Thakur and acclaimed filmmaker Imtiaz Ali sharing screen space for the first time.
The new campaign explores the concept of art-led storytelling by highlighting how fabrics, curtains, and upholstery can transform ordinary living spaces into personalized reflections of individual style. The Samar Gupta directorial and produced under the banner of The Bombay Film Studio, the commercial treats home interiors as works of art rather than simple commodities. The creative collaboration aims to establish a distinct design identity for the brand across India.
Speaking about her new role, Mrunal expressed that joining NuHome feels surreal because the brand genuinely completes a household. She noted that the versatile range of artful designs and fabrics brings a unique taste crafted to align with a customer’s personal vision, bringing people closer to a space they can truly call their own.
Filmmaker Imtiaz Ali shared his pleasure in collaborating on a campaign that celebrates fabrics as art pieces, adding that he thoroughly enjoys narrative styles driven by visual arts. He mentioned that working with Mrunal for the first time was an excellent experience and jokingly expressed relief at letting another director call the shots on set.
Meanwhile, the NuHome co-founders Amit Goenka and Aman Goenka emphasized that their brand narrative focuses on extending the inspiration and emotion of art directly into daily living environments. By onboarding Mrunal Thakur and working alongside Imtiaz Ali, the company aims to deepen its consumer engagement with audiences seeking classic elegance, functional design, and highly expressive home decor.
News Edit KV Raman
