Building on Parle’s immense cultural footprint, Shah has weighed in on critical advertising challenges, explicitly criticizing opaque media margins, principal-based buying, and the viability of pitch culture.
As media investments scale to new heights, transparency has become absolutely non-negotiable. Advertisers are increasingly concerned about opaque margins, principal-based buying, and the viability of pitch culture, demanding clear visibility into where and how their money is being spent.
News Edit KV Raman
