Sony MAX, India’s premier Hindi movie channel, has officially announced an exclusive, day-long broadcasting marathon on June 28, 2026, to honour the 25-year milestone of Aamir Khan Productions.
The celebration unites two massive entertainment legacies. Driven by its foundational “Deewana Bana De” philosophy, Sony MAX has spent over two decades fostering a deep emotional bond between Indian families and blockbuster cinema. By partnering with Aamir Khan Productions a banner defined by purpose-driven narratives and high emotional resonance the television network aims to deliver a programming event that transcends standard nostalgia broadcast schedules.
Founded with the historic production of the Academy Award-nominated epic Lagaan in 2001, Aamir Khan Productions fundamentally shifted how commercial Indian cinema balances entertainment value with intense social commentary. Over the last 25 years, the banner has intentionally resisted high-volume output. Instead, it has focused on selective, meticulously crafted stories targeting critical aspects of human connection, inclusion, and resilience.
The marathon scheduled for June 28 will showcase a curated slate of these landmark releases, allowing fans across the country to track the chronological evolution of the production house:
*Lagaan (2001): The monumental colonial-era period sports drama that launched the studio and went on to secure a historic nomination at the 74th Academy Awards.
*Taare Zameen Par (2007): A revolutionary cinematic take on childhood development and neurodiversity that transformed social and educational perceptions throughout India.
*Secret Superstar (2017): A gritty, heartfelt musical drama tracking a young girl’s secret rise to musical stardom, which broke international box office records.
*Sitaare Zameen Par (2025): The spiritual successor to “Taare Zameen Par”. This sports comedy-drama tackles neurodivergent adult representation through a highly successful adaptation of the Spanish film “Champions”
The Premiere of “Match Made in Heaven”
A major highlight of the programming slate is the world premiere of an exclusive brand film titled “Match Made in Heaven”, featuring Aamir Khan himself. According to industry reports released by Indian Television Dot Com, the brand film playfully captures the intersection of Aamir Khan’s precise storytelling style with Sony MAX’s enduring passion for bringing massive cultural cinematic moments into Indian living rooms.
Reflecting on the silver jubilee partnership, Aamir Khan, Director and Founder of Aamir Khan Productions, stated:
“As they celebrate 25 years of Aamir Khan Productions, he is deeply grateful for the love their films have received over the years. Cinema has the power to entertain, inspire and bring people together, and he is delighted that all their films are on Sony MAX. They have been wonderful partners in taking these stories to audiences across every corner of India.
Programming, Media analysts note that the scale of this collaboration points to a larger trend in network broadcasting. As detailed in media coverage this day-long festival is designed as a cultural event to engage multiple generations of viewers simultaneously.
By combining archival, ground-breaking theatrical titles with modern hits like “Sitaare Zameen Par”, the network builds an accessible, continuous streaming alternative on cable television.
The day-long celebration will broadcast exclusively on Sony MAX starting Sunday morning, June 28, 2026. Comprehensive coverage of promotional timelines and behind-the-scenes insights can be monitored via the Adgully Event Brief and ongoing television listing guides.
News Edit KV Raman
