Excel Entertainment and Universal Music Group on Tuesday 1 September announced a groundbreaking release strategy for the much-anticipated soundtrack of “Mirzapur: The Movie”. The album officially emerges as the first in Indian Cinema to adopt Universal Music India’s premium ‘Hear It First’ distribution model.
Under this innovative framework, paid music-streaming subscribers will receive exclusive early access to the film’s entire soundtrack.
This strategic move aims to strengthen India’s rapidly growing paid music-streaming ecosystem while driving higher long-term value for music creators, artists, and labels alike.The soundtrack also marks the inaugural major release under Excel Music, a newly launched joint label initiative between Excel Entertainment and Universal Music Group.
The wait dissolves into starlight as theatres nationwide open their doors to the world of “Mirzapur” The Movie” on September 4, 2026.
News Edit KV Raman
