Actress and wellness advocate Samantha Ruth Prabhu has launched Mile Collective, a new-age activewear and lifestyle brand focused on comfort-first, everyday clothing. The label is
co-founded by Harshita Motaparthi and Pravishta Nadella.
It builds on the philosophy that clothing should feel good on the body, be it worn for movement, travel or rest.
Specifically designed for Indian bodies and climates, Mile Collective positions itself amid activewear and daily essentials. The brand focuses on soft, breathable fabrics, intuitive fits and easy silhouettes that transition seamlessly from workouts to lounging and everyday wear.
The brand marks the evolution of Mile Active, originally launched in 2023 by Harshita Motaparthi with a small range of four products. With the evolvement of the brans,Pravishta Nadella joined as
co-founder to help shape a broader vision, while Samantha Ruth Prabhu came on board drawn by the brand’s emphasis on wellness, balance and intentional living.
Mile was never about pushing harder. It was about creating pieces that feel good to live in,” Motaparthi said, adding that Mile Collective extends this philosophy into a more lifestyle-led direction.
Samantha further added that the said brand reflects her own approach to movement and wellness. She called the clothing as pieces she reaches for daily, combining comfort, ease and understated design.
The brand makes it debut with its initial collection, OnTheGo, capturing women moving naturally through their day. The launch campaign underscores Mile Collective’s core idea: clothing that keeps pace with everyday life without demanding compromise.
News Edit KV Raman
