Legendary filmmaker and Showman Subhash Ghai’s Mukta Arts is creating this studio to turn his 44+ classic films (like Karz, Hero, Ram Lakhan) into animated content for a new generation, partnering with Green Gold Animation. The announcement also emphasizes that the studio is supported by 300+ professionals from Whistling Woods International.
Subhash Ghai’s Mukta Arts Limited and animation company Green Gold Animation have announced the signing of a Memorandum of Understanding (MOU) to collaborate on the development and production of animated shows and feature films based on Mukta Arts’ iconic intellectual
property portfolio.
SGM Animation Studios was also launched at the event. Under the MOU, Mukta Arts and Green Gold Animation will work together to develop multiple animated IPs inspired by landmark films from Mukta Arts’ celebrated catalogue, including Kalicharan (1976), Karz (1980), Hero (1983), Karma (1986), Ram Lakhan (1989), Khalnayak (1993), Saudagar (1991), Iqbal (2005), etc., along with character-led spin-offs from these universes.
Subhash Ghai at the event said that “America is totally dependent on our talent. They outsource to India and earn millions in the West. That’s why he liked the idea of having their animation studio. The filmmaker began to do his research on how they should convert their IPs into animation. Their ex-students worked very hard. They also provide animation courses. So, they have a pool of talent as well as funds and they just needed one good associate, a diamond from the industry, who could guide us. Eventually they came across that diamond which is called ‘Walt Disney of India’ – Green Gold Animation!”
In the midst of the
Q-and-A session, a mediaperson asked over the difference amid working with stars and on an animation project. Subhash Ghai replied, “The difference is that when he works with a star, he has to merge his image, his style and his strength in his character. They have to take a call that ‘Yeh kaam isse nahin karana hai’. For instance, in Ram Lakhan, he can’t ask Anil Kapoor to play Ram and also can’t ask Jackie Shroff to essay Lakhan. Can he?”
The attendees said “No,” in unison. Subhash Ghai continued, “Hence, there’s an image of a star and also, they reach a saturation point. People say,
‘Yeh accha aadmi hai, bura aadmi hai, yeh natkhat aadmi hai’.
So, an actor faces these limitations. But in animation, there’s no limitation.
He also remarked, “Rajiv Chilaka ji (Founder and CEO, Green Gold Animation) referenced Mickey Mouse. They were his huge fans as he can be moulded into any situation and role. He’s a bigger brand than all the stars. He’s been around for more than 80 years. So, he’s been a star for 80 years! He also asked to name him one actor from Hindi cinema or Hollywood who has been a star for 80 years?
News Edit KV Raman
