Philips Personal Health India has appointed actor Ahaan Panday as the new brand ambassador for Philips OneBlade.
The collaboration aims to connect with Gen Z consumers, reflecting themes of individuality and self-expression that resonate with the cohort’s evolving grooming habits.
The campaign also highlights the product’s core proposition. Powered by Philips’ OneBlade technology, the device is designed to trim, edge, and shave with a single tool, offering a convenient alternative to using multiple grooming devices. It is positioned as a versatile solution for everyday grooming needs, while ensuring a comfortable experience for users.
Part of Philips’ strategy is to tap into the Gen Z and young millennial market.
News Edit KV Raman