Aditya Birla’s Indriya jewellery has aligned with actress Krithi Shetty for a long-term collaboration, launching a 360-degree campaign for Akshaya Tritiya 2026. The campaign, titled
‘Bada Shagun, Bade Offers’, focuses on emotional storytelling and showcases temple jewellery to strengthen Indriya’s presence.
Krithi Shetty was selected to reflect the modern yet traditional Indriya woman.
The 360-degree theme features digital film-led storytelling, focusing on personal, emotional connections to jewellery.
The campaign showcases temple-inspired designs, including layered harams and statement jhumkas. The initiative aims to drive footfall for Akshaya Tritiya and solidify Indriya’s position as a premium jewellery destination.
News Edit KV Raman
