Sanjay Dutt’s Glenwalk scotch whisky enters premium whiskey segment- eyes 1.8 million bottles
Sanjay Dutt’s Glenwalk scotch whisky enters premium whiskey segment- eyes 1.8 million bottles
Not many may be versed apart from being an actor. Sanjay Dutt is also an entrepreneur. He is into branded scotch whisky.
His Glenwalk scotch whisky that sold 5,00,000 bottles in the first year of its inception, is now looking at making its entry into the premium whiskey segment for expanding its presence into more countries.
Sanjay Dutt ventured into the alcobev industry with the launch of Glenwalk in June 2023.
Glenwalk has been founded in partnership with Cartel Bros, a premium whiskey maker founded by Moksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Neeraj Singh. Moksh Sani is the founder of alcohol retailing chain Living Liquidz and Sanjay Dutt is the brand partner for The Glenwalk which is aiming to sell 1.8 million bottles this year.
In a conversation, with CNBC-TV18 Sanjay mentioned that his branded scotch whisky is doing very well
and they have entered in many, many states and countries as well
Moksh Sani, Co-Founder of Cartel Bros, attributed the high sales to the price point of the blended scotch whisky and that Sanjay Dutt is the face of the brand. It is priced between Rs 1,550 to Rs 1,600 per bottle.
The Glenwalk is now looking for expansion to make its presence across the country and will enter markets like Punjab, Uttar Pradesh, Telangana, Karnataka, Goa, Uttarakhand, Himachal Pradesh, Haryana, among others. It is also eyeing major global markets and wants to expand to 50 countries. It lunched in the first overseas market recently, when it entered Dubai.
In the second leg of expansion, Moksh Sani articulated that Glenwalk will foray into the premium whiskies segment adding that the company is working on building more blends, more age variance, because that’s one way that they can reach to a higher audience. He means, masses are something that they started with, but are on the look.out at the larger audience that they can appeal to. Hence, they are looking at eight-year-old and 12-year-old blends, and then will go for 18-year-old blends.
News Edit K.V.Raman
